You: Why bother hiring a freelance writer?

Me: Because I’ll help you talk to your customers.

You: I already do that. Haven’t you seen my website?

Me: Yes, but to stay nimble in a crowded market, you need to make your clients feel loved.

You: Huh?

Me: You know, to let them know that you’re talking directly to them. That you know what they want, you know what frustrates them, you know what kind of words they use in everyday conversation.

You: Oh, how do I do that?

Me: That’s where I come in. You already know so much about your customers, and I’ll help you turn that insight into real conversations. There are so many ways you can talk to them — on your website, through Facebook or Twitter, with newsletters, blog posts, brochures, sales letters, white papers, case studies …

You: Alright, alright, I get it. But I’ve got a great team working for me. Why would I want to pay an outsider to do this?

Me: Because you pay me to do just that — the writing. You can call on me only when you need me, you don’t pay for staff overhead, you don’t pay for my Facebook time when you’re out of the office. I’m cheap as chips really!

You: Uh …

Me: Also, working with a professional writer takes all of the guesswork out of a project. You tell me what you want (though I can help you with that if you’re not sure), you set the deadlines, and then you sit back knowing that your material is being researched, written and fact-checked by a professional. I write till you’re happy. What’s not to like about that?

You: Well, it sounds attractive, but I still think it’s cheaper to keep it in house.

Me: Except that sometimes you need an outsider’s perspective to come up with communication that’s garden fresh.

You: Hmmn, I see your point. But how do I know you won’t run off without finishing my work?

Me: Before I write a word, we’re both protected by a contract.

You: Good. How much do you charge?

Me: Tell me what you need and then let’s talk. Here are some general guidelines.

You: Wait. Am I really paying for someone to work for me in their pajamas?

Me: Yes. By vaulting straight from my bed to my computer, I have more time to focus on your project. Though on most days, I do get dressed before work. Promise.

You: Oh, okay. You’ve bludgeoned me into it. How do I get started?

Me: Give me a call and let’s chat.